Kaily Serralta

Senior Editorial Strategist at Formative

Kaily Serralta is a seasoned professional with extensive experience in content and digital marketing strategies, currently serving as Senior Editorial Strategist at Formative since July 2023. Prior to this role, Kaily was a Senior Content Strategist at the Oregon Health & Science University Foundation, where efforts focused on communications that highlight the impact of philanthropy. Previous positions include Digital Marketing Strategist and Senior Digital Marketing Specialist at Bloodworks Northwest, along with a Marketing Consultant role at 2A Consulting, where Kaily developed customized marketing strategies for tech clients. Kaily's earlier career includes significant roles at Seattle University, culminating in the management of the marketing and communications for the university's 125th Anniversary campaign. Kaily holds a Master of Arts in Non-Profit/Public/Organizational Management and a Bachelor's in English Literature, both from Seattle University.

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