Product Marketing Manager

Formstack improves people’s lives with practical solutions to their everyday work. We are looking for the next Stacker to help us accomplish this mission.    Formstack is a remote-first company with team members who live and work across the U.S., Canada, and the globe. We offer more than just a job; we provide a community where you can learn, grow, and thrive your way. Join a dynamic and diverse team that values relationships as much as results. Come build what matters with Formstack.

Who You Are The ideal candidate will be an experienced PMM with SaaS experience - passionate, energetic, analytical, both a planner and a doer, and always strives for excellence. Success in this position will require leadership, creativity, and coordination skills with the ability to adapt to frequent change.

What You Will Do As part of the Marketing team, the Product Marketing Manager serves as the glue between Product, Marketing, and Sales functions. You will be responsible for learning product strategy, getting to know customer and user personas, and developing the tools and campaigns that drive revenue and adoption of new products within key segments.

How You Will Succeed Positioning and Messaging - Develop product and audience positioning and messaging that differentiates Formstack’s products in the market Demand Generation - Working with content, design, acquisition, and other teams to promote products and audience strategies that drive conversion Sales enablement and training – Communicate and train on the value proposition of the products and specific audiences to the sales team and aid in the development of the sales tools that support the selling process of your products Content and Collateral - Drive the creation of dynamic content and collateral to increase adoption and product usage for key segments Product launch – plan launches of new products and releases and manage the cross-functional implementation of the plan to success Market intelligence – be the expert on your buyers, how they buy and their buying criteria as well as the expert on your competition and how to crush them Reporting - Consistently report on learnings and initiative progress

What We Are Looking For In addition to proven experience working in a fast-paced setting and excellent communication skills, you must possess the following skills:

• Minimum of 2 years product marketing experience, experience with Saas preferred 
• Thrives at relationship building in remote environments
• Goal-oriented, self-motivated, creative, flexible, and adaptable to new situations
• You’re a witty and skilled problem solver who thrives in starting and maintaining new initiatives
• Strong analytical capacity and presentation skills while communicating learnings to a variety of stakeholders
• You can create and execute sales training programs including content creation with ease
• Strong understanding of sales processes, structure, and concepts
• Excellent written and verbal communication skills with internal teams and customers
• Experience working to tight deadlines and marketing cycles
• Successfully balances strategy and day to day implementation
• Familiarity with no-code, workflow automation, and workplace productivity market is a bonus
• Must be fluent in written and spoken English