Alexandra Chu

Alexandra Chu has over 15 years of experience in the eCommerce and Digital Products industry. Alexandra began their career in 2005 as a Freelance Writer for various Arts publications, including Ricepaper Magazine, artsBEAT newspaper, and www.arts.ubc. In 2006, they were a Communications Assistant (Co-op) at FrontCounter BC. In 2007, they were Assistant Director, Marketing and Client Services at the Canadian Education Centre Network. From 2009 to 2012, they held various roles at Reinvent, Inc., including Business Development Manager, Sales Program Manager, and MBA Intern. From 2012 to 2015, they were Ecommerce Retail Manager and Online Category Manager at Best Buy Canada, where they exceeded revenue targets through the development and execution of a digital strategy. From 2015 to 2017, they were Ecommerce Operations Manager at Kit and Ace. Since 2017, they have been Senior Manager, Digital Products and Senior Manager, Ecommerce at MEC. Currently, they are Director of eCommerce and Digital Products at FORM.

Alexandra Chu completed their MBA at Simon Fraser University in 2009. Alexandra also graduated with a Bachelor of Arts from The University of British Columbia in 2007, with a major in English and a minor in Theirtory. In March 2020, they obtained their Certified Agile Leadership 1 certification from the Scrum Alliance.