James Sparrow

James Sparrow currently serves as the Head of New Partnerships at Formula 1, a role started in March 2024. Prior to this, James held the position of Director of Partnership Development at AS Roma from September 2023 to March 2024 and spent four years at Manchester United in various roles, including Manager of Principal Partnerships and Global Sponsorship Sales Manager. James began a career in sales at Verizon Media as Mobile Sales Lead and Senior Mobile Specialist, after working as Agency Manager at Digital Cinema Media. Earlier roles include National Sales Account Manager and International Key Account Manager at Global (formerly CBS Outdoor), specializing in outdoor advertising solutions. James holds a Graduate Diploma in Legal Studies from the University of East Anglia and a Bachelor of Science in Geography from Royal Holloway, University of London.