George Lawrie

George Lawrie is a seasoned professional with extensive experience in technology research and advisory services. Currently serving as Vice President and Principal Analyst at Forrester Research since April 2007, George conducts research for major global firms, providing insights to C-level executives. Prior roles include General Manager at BT, where George led a team to launch innovative convergence solutions, and Senior Analyst at Forrester Research, focusing on IT leadership in retail and consumer goods. Experience also includes positions as Business Development Director at Mapics, Nordic Major Accounts Sales at System Software Associates, and European Marketing Manager at Digital Equipment Inc, among others. George holds an MSc in Operational Research from the University of Warwick and additional qualifications in accounting and finance.