Joe Cicman

Joe Cicman is a Principal Analyst at Forrester, where since May 2019, a focus has been placed on B2B commerce suites, omnichannel trends, and emerging models such as D2C selling and marketplaces. Previously, Joe served as Offering Manager for IBM Digital Commerce from October 2010 to April 2019. At AT&T Sterling Commerce, Joe held various roles including Manager of Services Engineering and Enterprise Architect. Additional experience includes working as a Solution Architect at Merrill Lynch from 2005 to 2007. Joe holds a BS in Business from the University of Phoenix and has pursued education at Franklin University and The Ohio State University.