Riccardo Pastò

Riccardo Pastò is an accomplished Principal Analyst at Forrester since May 2016, previously serving as a Senior Analyst, with expertise in customer experience (CX) research and advisory. Notable contributions include studies on CX transformation in financial services and government, along with executive sessions focused on enhancing CX capabilities for banks and government agencies. Prior to Forrester, Riccardo was a Customer Service Strategist at Lenovo, where Riccardo led strategic planning for the Mobile Business Group. Additional experience includes significant roles in business development, project management, and marketing analysis across various organizations, including Beijing Holibery Energy Services Co. LTD, GCS Business Capital, LLC, RLP Teaching and Consulting, and Rizzato Spa. Riccardo holds dual MBA degrees from the UW Foster School of Business and Guanghua School of Management at Peking University, along with a Bachelor's degree in Economics and Business Administration from Università Ca' Foscari Venezia.