Polina Zhigalkina

Polina Zhigalkina is an accomplished marketing and PR professional with extensive experience in influencer marketing and public relations. Currently serving as the Influencer Marketing Team Lead and Senior Marketing Manager at Forsit since May 2022, Polina focuses on enhancing the global presence of Korean brands through e-commerce and innovative marketing strategies. Previous roles include Earned Media Manager at The Estée Lauder Companies Inc., where Polina developed PR strategies for multiple brands, and Influencer Marketing Manager at Fridge No More, overseeing influencer communications for a startup. Additionally, Polina has a strong background in PR as Senior PR Manager at Sparkle PR Group, and has held various editorial positions, including Social Media Manager at Cosmopolitan Russia. Polina's academic credentials include a Specialist degree in Journalism from Lomonosov Moscow State University and Korean language courses at Yonsei University.