Dhananjaya Walallawita

Dhananjaya Walallawita is an experienced marketing professional specializing in marketing automation, with a robust track record in strategy development and execution across multiple organizations. Currently serving as a Marketing Automation Specialist at Forsta since July 2022, Dhananjaya focuses on aligning marketing strategies with business goals while managing and optimizing automation platforms. Previous roles include Senior Marketing Automation Specialist at Infobip, where Dhananjaya managed campaigns and optimized lead scoring models, and Marketing Automation Architect at Sidetrade, with an emphasis on campaign management and enhancing conversion rates. Additional experience spans roles at Adobe, Gardner Leader LLP, and various companies in marketing and administration, supplemented by a strong educational background in marketing and electronics engineering from the CIM and Republic Polytechnic.