Katie Briefel has a diverse background in marketing and brand partnerships, with experience working with well-known companies such as Primark, Seedlip, Fever-Tree, Sage, and Mars. Katie has a strong skill set in social strategy, content marketing, influencer marketing, and brand strategy. Katie has held various roles in account management and brand partnerships, showcasing their leadership and team management skills. Additionally, Katie has experience in lecturing and event marketing. Katie holds a degree in English Literature from the University of Bristol.
November, 2023 - present
SVP, Business Development & Land at SM Energy
VP, Marketing at SM Energy
SVP, Operations & Audience Strategy at Lee Enterprises
CRO & President, Retail Media at Criteo
Chief Marketing & Communications Officer at Arkansas State University