Federico Vezza is a seasoned professional with extensive experience in media strategy, brand management, and consulting. As Co-Founder and Chief Media Officer at Amplifidor, Federico leads media strategies and oversees brand positioning, while also serving as Fractional Executive, Chief Ventures Officer to expand consulting offerings. In addition, Federico is the Founder of Consulenza Confusa, amassing over 110,000 followers across social media platforms. Previous roles include significant positions at IBM, focusing on the CPG industry and user-centered design, with a track record of leading various high-impact projects. Federico's educational background includes a Master of Science in Management Engineering from LIUC - Università Cattaneo and further studies in IoT and digital consulting.