Amina Hersi has a diverse work experience across various industries and roles. Amina recently served as a Senior Marketing Executive at Fragrance Group London, where they were responsible for planning, developing, and executing performance marketing strategies across multiple markets. Prior to this, they worked at N Brown Group as a Product Coordinator, optimizing the website experience and delivering campaigns in the fashion and accessories sector. Amina also has experience as an Editor & Writer at Catalyst Creative Media and as a Marketing Assistant at Shop Direct. Amina has demonstrated their ability to successfully execute digital activities and suggest creative ideas to improve business outcomes. Furthermore, they have worked at JD Sports Fashion plc as an Ecommerce Sales Advisor and at Superdry as a Store Marketing Specialist, where they excelled in managing customer databases and analyzing email marketing figures. Additionally, Amina founded Maison De Chic UK, an online fashion accessories brand, and served as the Founder. Amina also held the role of Managing Director at www.Hideandsee.co.uk. Amina's early work experience includes roles as a Sales Associate and Public Relations Intern at Superdry, as well as a Visual Merchandiser at Cancer Research UK. Overall, Amina is a versatile professional with expertise in marketing, ecommerce, writing, and merchandising.
Amina Hersi attended The University of Manchester from 2014 to 2018, where they pursued a degree in Fashion Marketing BSC, with a focus on Strategy & Marketing.
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