Allister Cruz

Allister Cruz has extensive experience in digital marketing and customer relationship management (CRM). Allister most recently served as the Head of Digital Marketing & CRM at Frasers Group, where they led the development and execution of a comprehensive performance marketing, SEO, and CRM strategy for the company's e-commerce business. Under their leadership, the company achieved a ROAS of 20:1 and saw a profit growth of 31% year over year. Prior to this role, Allister worked at Nike in various digital marketing positions, including Senior Digital Marketing Manager for the UK & Ireland and Europe. Throughout their career at Nike, they played a crucial role in driving brand awareness and increasing traffic to the e-commerce platform through innovative marketing campaigns and the management of various marketing channels. Allister's expertise in loyalty strategies, member acquisition, and engagement, as well as their ability to bridge the gap between brand marketing and e-commerce, have contributed to their success in the industry.

Allister Cruz attended QUT (Queensland University of Technology) from 2004 to 2008, where they obtained a Bachelor of Business/Bachelor of Creative Industries with a focus on Advertising/Media Communications. In addition, they spent the years 2006 to 2007 at Montclair State University studying Marketing and Advertising.