Diana Silkaityte

Diana Silkaityte currently serves as Group Head of Buying Sports at Frasers Group since January 2024. Prior to this role, Diana held various positions at Zalando, including Head of Buying Sports and Lead Buying for Women’s, Kids, and Outdoor categories from June 2020 to January 2024. Diana's experience also includes a consultancy role from July 2019 to May 2020, focusing on merchandising and sales strategy. At Edcon, from February 2013 to June 2019, Diana progressed through several senior management roles in active merchandise, including GM/Head of Merchandise for Active and Jet Footwear. Earlier in Diana's career, experience was gained at Nike as a Strategic Account Manager and Merchandise Manager from September 2008 to February 2013, and at UAB Sport line as National Sales Manager for Nike. Diana began the professional journey at East West Consulting as a Cultural Exchange & Work Program Coordinator. Diana holds a Master's degree in International Economics and Trade and a Bachelor's degree in Apparel Design & Technologies, both from Kaunas University of Technology.