Alina zum Hebel

Alina zum Hebel has a diverse work experience spanning various roles and industries. Alina is currently employed as a Digital Marketing and Ecommerce Executive at Fred Perry since November 2022. Prior to this, Alina worked as a Photographer and Creative on a freelance basis starting from August 2020. From January 2022 to November 2022, they served as a Print and Finishing Technician at the University of the Arts London. Alina also worked as a Creative Director at where's the frame? from May 2022 to October 2022. Their previous experience includes managerial and trainee positions at adidas, where they gained valuable expertise in global brand communications, fashion collaborations, and marketing. Alina completed a functional traineeship at adidas from November 2016 to April 2018, rotating through various departments and locations. Alina started their professional journey at adidas as an Intern in Global Brand Marketing from September 2015 to March 2016. Alina also has retail experience, having worked as a Retail Professional at Six Step The Store from November 2012 to August 2013.

Alina zum Hebel completed a Master's degree in Design & Art Direction from the University of the Arts London in 2021. Prior to that, they obtained a Bachelor of Arts (B.A.) in Business Management with a focus on sports, event & media from Hochschule Mittweida between 2013 and 2016.