Amy Peacock

Amy Peacock has a diverse and extensive work experience in the fashion industry. Amy is currently working as a Product Manager at Fred Perry, overseeing the Fred Perry Shirt, Blank Canvas, and Collaborations. Prior to this, they served as a Group Lead Lecturer in Fashion Business and Retail at the Fashion Retail Academy.

Amy also held the position of Head of Buying at Cath Kidston, where they were responsible for the full product assortment and key trade commercials across various divisions. Their role involved driving product development and critical path efficiencies to support a more reactive trade cadence.

Before joining Cath Kidston, Amy worked at Urban Outfitters Europe, where they held various roles. Amy was the Head of Wholesale, setting the strategy and vision for the brand's wholesale arm. Amy also served as the Head of Buying for Mens, Home, and Lifestyle, and later took on the additional responsibility of managing the menswear division.

Prior to Urban Outfitters Europe, Amy worked as a Senior Buyer for Mens Footwear and Accessories at ASOS.com. Amy started their career as an Assistant Buyer at BURTON MENSWEAR LONDON and gained experience as a Buyers admin assistant at River Island.

Overall, Amy has a strong background in buying, product management, and leading teams in the fashion industry.

Amy Peacock attended Moulsham High School from 1994 to 2000, where they completed their A levels and GCSEs. Amy then enrolled at the University of Roehampton from 2001 to 2004, obtaining a Bachelor of Arts (B.A.) degree in Drama, theatre, film and television studies.