Kulsoom Arshad

Kulsoom Arshad is an experienced marketing professional currently serving as the Senior Regional Marketing Manager at FREENOW since November 2020, with prior positions including Senior Marketing Manager and Marketing Manager focused on driver marketing in the UK. Kulsoom's previous roles include Communications Manager at Kapten, where a comprehensive communication strategy for drivers was developed, and Assistant Brand Manager at Ola UK, contributing to successful city launches. Prior experience at Careem involved managing marketing accounts across multiple countries, enhancing campaign performance through data analysis, and overseeing creative production. Kulsoom holds a Bachelor of Science in Accounting and Finance from Lahore University of Management Sciences and has also engaged in cultural exchange, volunteering, and internships across various sectors.