Robert Fraze

Robert Fraze is an accomplished creative professional with extensive experience in brand and creative leadership. Currently serving as the Head of Brand at Free Rein Coffee Company since March 2025, prior roles include Creative Director at YETI and Creative Lead at Vrbo. Robert has also held positions such as Creative Director at Bakery Agency, Digital Creative for Connected Fitness at Under Armour, and Senior Creative at energy bbdo. Early in the career, responsibilities included Art Director at Deutsch. Robert earned a BFA in Visual Communications with a focus on Advertising from the University of Delaware and is currently pursuing a Bachelor of Science in Computer Science at Goldsmiths, University of London.