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Michele Baird

Chief Executive Officer at Freedom Learning Group

Michele Baird has extensive experience in the education and publishing industry. Michele is currently serving as the Chief Executive Officer at Freedom Learning Group since 2022. Prior to that, they worked at Six Red Marbles, holding various roles including Chief Operations Officer, Executive Vice President of Editorial & Learning Experience Design, Executive Vice President of Higher Education & Adult Learning, and Senior Vice President of Academic Partnerships from 2016 to 2022.

Before joining Six Red Marbles, Michele was the Vice President of Academic Sales at NewsBank from 2015 to 2016. In this role, they managed a $7M sales channel, implemented new performance management systems, and launched a new historic archive product line.

From 1992 to 2015, they held several leadership positions at Cengage Learning, including Vice President of Enterprise Solutions, Vice President of Custom Solutions, Vice President of Custom Digital & Curriculum Development, Director of Custom Digital, Executive Editor, Senior Editor, Director of Training & Development, Product Training Manager, and Senior Sales Representative. During their tenure, they achieved significant sales accomplishments, created innovative online course products, managed customer relationships, and developed sales and management training programs.

Michele started their career at Prentice Hall in 1987, where they worked as a Marketing Manager and Sales Representative. In this role, they exceeded marketing and sales goals, demonstrating their strong performance.

Overall, Michele Baird's work experience highlights their leadership skills, sales achievements, and expertise in curriculums, digital products, and learning solutions.

Michele Baird completed their Bachelor of Economics degree in Marketing & Entrepreneurship at The Wharton School in 1987.

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Timeline

  • Chief Executive Officer

    May, 2022 - present