Michael Lawlor

Chief Operations & Service Officer at FreeWheel

Lawlor is responsible for centralizing all advertising and service-level operations to ensure flexibility, coordination, and scale.

Lawlor has more than 15 years of industry experience and has been a key player at FreeWheel for more than seven years in various customer-centric leadership roles including leading Advisory Services, Global Client Services, AudienceXpress, and Media Operations. Most recently, Lawlor was head of U.S. Commercial and Marketplace Operations, where he developed and led the U.S. Marketplace Operations team and supported the U.S. Revenue team.

Prior to joining FreeWheel, Lawlor held integral roles at Univision, where he developed the company’s first digital Revenue Operations function and launched Univision’s first scaled premium video programmatic offerings. Lawlor also previously served in leadership positions at Strategy& (formerly Booz & Company) in the Media Operations practice and in the Executive Office of Public Safety and Security for the Commonwealth of Massachusetts. He is on the board of Rosie’s Theater Kids.


Previous companies

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Commonwealth of Massachusetts logo
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  • Chief Operations & Service Officer

    2022 - present

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