Mike Sholars

Lead, Brand & Content at FreshBooks

Mike Sholars has a diverse range of work experience in the content marketing and media industries. Mike is currently working at FreshBooks as the Lead of Brand & Content. Prior to this, they served as the Creative Director at Campfire Labs, leading a team of employees and freelancers in executing marketing campaigns for various clients in the B2B and B2C sectors. Mike also worked as a Senior Copywriter at Longplay, where they handled a portfolio of eCommerce clients. Mike has significant experience in branded content, having served as the Head of Branded Content at Daily Hive and as the Editor of Branded Content at HuffPost Canada. In addition, Mike has worked as a copyeditor at National Post, Inc. and held the position of Editor in Chief at Excalibur Publications Inc. throughout their career.

Mike Sholars attended York University from 2006 to 2012, where they earned a Bachelor of Arts (BA) degree in Professional Writing (Periodicals).

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Timeline

  • Lead, Brand & Content

    October, 2023 - present