Sarai Rodríguez Lago

Sarai Rodríguez Lago has experience working as a Digital Advertising Specialist at Freshly Cosmetics since April 2021. Sarai'sresponsibilities include planning and executing advertising strategies, analyzing business data and campaign performance, managing budgets, and collaborating with other departments to optimize processes and achieve objectives.

Prior to their current role, Sarai worked as a Digital Account Executive at ARDE - App Marketing from June 2018 to May 2020. In this position, they focused on establishing long-term relationships with clients and designing and optimizing acquisition strategies for mobile applications, including social ads, ASO, display ads, programmatic advertising, and performance ads.

Sarai Rodríguez Lago completed their bachelor's degree in Advertising and Public Relations from Universidade de Vigo, starting in 2015 and finishing in 2019. During their studies, they obtained additional certifications including a Course on Data Science from Nuclio Digital School in April 2023, a Course on Communication and Protocol XVIII from Universidad de Vigo in April 2018, a Course on E-Commerce from Escuela de Organización Industrial in January 2018, a Course on Digital Marketing from IAB in January 2018, a Preliminary English Test (B1) from Cambridge Assessment English in June 2017, and a Google Analytics Individual Qualification from Google Digital Academy (Skillshop) in February 2021. Sarai also completed a course on Advanced SEO and Web Monetization (Armada Digital) from BIGSEO, with an end date in 2021.