Neha S. is an accomplished analytics professional with over 15 years of experience across diverse industries, including technology and telecommunications. Currently serving as the Demand Generation Performance Measurement Lead at Freshworks, Neha previously held significant roles at T-Mobile, notably leading marketing media attribution and measurement initiatives that optimized paid media investments. At OfferUp, as a Senior Analytics Leader, Neha developed data models to enhance reporting and created a highly accurate churn prediction model integrated into Salesforce. Neha's career began at Microsoft and includes pivotal roles at GoDaddy, where contributions to web analytics directly influenced substantial revenue growth. Neha holds a Master's degree in Management Information Systems from the University of Arizona and a Bachelor's degree in Electronics and Communication Engineering from Maulana Azad National Institute of Technology.
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