Sampriti S. Roy

Sampriti S. Roy serves as the Global Brand Marketing Lead at Freshworks since June 2020, where responsibilities include creating and curating 'A Freshworker's Life' stories. In February 2023, Sampriti founded Roo Shvaana, a high-fashion canine couture brand focused on sustainability, and serves as its Chief Executive Officer. Additionally, Sampriti is a member of Neurodiversity in Business until September 2024 and previously worked at Tag as a Project Manager in Content and Editorial, collaborating with freelancers and managing brand documentation for various financial institutions. Prior experience includes a role as a Technical Writer at Oracle, converting complex data for user-friendly publications. Sampriti holds an MBA in Marketing Management from SVKM's Narsee Monjee Institute of Management Studies and advanced degrees in English Literature from the University of Hyderabad and Calcutta University.