Nina Pascual

Nina Pascual is an experienced professional specializing in innovation insights and consumer market research, currently serving as the Innovation & Insights Manager at FrieslandCampina since October 2023. In this role, Nina drives insights for Consumer Dairy, Infant Formula Milk, and new growth initiatives within Business Group Asia. Additionally, as a Senior Research and Insights professional at Maker Lab for Google - YouTube APAC, Nina oversees markets in Korea, Japan, Taiwan, India, Indonesia, and Australia. Previously, at Unilever, Nina held various leadership positions focused on CMI Innovation Insights for Beauty and Personal Care across Asia, establishing and managing an Innovation Insights Center of Excellence. Nina's career also includes substantial roles at Nielsen and The Estée Lauder Companies, where expertise in research methodologies and consumer marketing strategies was developed. Nina holds an MBA from the Ateneo Graduate School of Business and a Master of Science in Industrial Economics from the University of Asia and the Pacific.