KW

Kelsey Wetzel

Director, Media & Marketing at Frontdoor

Kelsey Wetzel has a strong background in marketing and media. Kelsey is currently the Director of Media & Marketing at Frontdoor, Inc., where they manage the strategy and budget across various media channels. In their previous role as Sr. Manager of Marketing & Media at the same company, Kelsey successfully drove more impressions and higher response rates with optimized campaigns. Before joining Frontdoor, Kelsey worked as the Hispanic Media Manager, where they launched the company's first full Hispanic media campaign and optimized the customer experience for the Hispanic segment. Prior to Frontdoor, Kelsey gained experience as a Fulbright Binational Business Fellow & Strategic Growth Analyst at Tequila Casa Dragones, where they developed performance reports and analyzed pricing structures to increase revenue. Kelsey also has experience in strategy analysis and leadership development at ServiceMaster.

Kelsey Wetzel holds a Master of Business Administration (MBA) degree from The Johns Hopkins University - Carey Business School, obtained between 2019 and 2021. Prior to that, they earned a Bachelor's Degree in Spanish Language and Literature and a Bachelor's Degree in Labor and Industrial Relations from Penn State University, completed in the period of 2012-2016. Kelsey also studied Spanish Language and Literature at Universitat d'Alacant for a brief period in 2015. Kelsey Wetzel graduated from Cumberland Valley High School in 2012, holding a High School Diploma.

Links

Previous companies

Tequila Casa Dragones logo

Timeline

  • Director, Media & Marketing

    October, 2023 - present

  • Sr. Manager, Marketing & Media

    June, 2021

  • Hispanic Media Manager

    May, 2020