Sofía Schiappacasse

Sofía Schiappacasse is a seasoned professional in e-commerce and digital marketing, currently serving as the E-commerce & Digital Strategy lead at Fuego Camina Conmigo since September 2022. Previously, Sofía held the position of E-commerce & Digital Marketing Manager at Wouf, where leadership focused on B2C digital business growth in international markets. Experience includes roles at Puig and Nestlé, where responsibilities encompassed developing digital business strategies for B2B2C and e-business initiatives. Earlier positions at GroupM involved coordinating digital marketing efforts and executing comprehensive e-commerce strategies. Sofía's educational qualifications include a Master's degree in Marketing and Advertising from Universidad del Salvador and a Bachelor's degree in Public Relations from UADE.