Rina Caldwell

Rina Caldwell has a diverse work experience in the field of marketing and strategy. Rina most recently worked as a Director of Growth Marketing at Fulcrum, where they were responsible for improving inspection performance, compliance, and data consistency using the SaaS-based Fulcrum field inspection management platform. Prior to that, Rina worked as a Director of Growth Marketing at Honeycomb Credit, where they successfully implemented the company's marketing funnel resulting in a significant increase in SQLs and new leads. Before that, they served as a Director of Marketing Strategy at Grand Circus, where they led data-driven initiatives to increase conversions and optimize PPC campaigns. Rina also has experience as a Digital Marketing Strategist at Grand Circus and Senior Digital Marketing Strategist at Q+M, where they executed successful marketing campaigns and implemented conversion tracking across various industries. Rina also has experience as a Digital Marketing Strategist and Founder at MakerMarketing, where they worked with numerous startups and SMBs to develop lead generation funnels and growth marketing strategies. Additionally, Rina has experience as a Project Manager at Hand & Associates, Inc., where they led the operations and execution of consulting projects and developed the company's first marketing program and team. Overall, Rina has a strong background in marketing strategy and data-driven decision-making.

Rina Caldwell obtained a Bachelor's Degree in Language, Literature and Writing from Eastern Michigan University. Additionally, they have a certification in Google AdWords from Google.