Alexandria Scoffell

Alexandria Scoffell has a diverse range of work experience across various companies and roles. Starting in 2012, they worked as a Beauty Advisor for CHANEL until 2015. Alexandria then went on to work as a Journalism/Social Media Intern for Fashion Weekly in 2016, followed by a role as a PR & Social Media Intern for Beginning Boutique. In the same year, they also worked as a Colour/Make Up Specialist for MECCA Brands.

From 2016 to 2018, Scoffell worked as a Marketing & PR Coordinator for Matter Agency, and as a Clean Beauty Expert for Credo Beauty. Alexandria then joined Heyday in 2019 as a Community Marketing Manager, where they significantly contributed to the company's pivot from a brick-and-mortar retail business to a content-first e-commerce business. During their time at Heyday, they also served as a Content Strategist, spearheading the overall content strategy, social media plan, influencer marketing campaigns, and direction of photo & video shoots.

In 2021, Scoffell joined Atolla (now part of Function of Beauty) as a Senior Manager, Brand Marketing, before transitioning to their current position as a Senior Manager, Product Marketing & Innovation at Function of Beauty. In 2023, they will be joining Veracity Selfcare as a Senior Manager, Brand & Trade Marketing. Throughout their career, Scoffell has demonstrated strong expertise in marketing, branding, content strategy, and social media management.

Alexandria Scoffell attended Ipswich Girls' Grammar School from 1999 to 2008, where they completed their high school education. Alexandria then pursued a Bachelor's Degree in Bachelor of Journalism, M in Digital Media at QUT (Queensland University of Technology) from 2012 to 2016. In addition, they also enrolled at the Australian National College of Beauty from 2015 to 2016 and obtained a Diploma of Beauty Therapy.