Nadeem Butt

Partnerships Director at Future Sports Marketing

Nadeem Butt is an experienced professional in the sports and gaming industries, currently serving as Partnerships Director at Future Sports Marketing since June 2025, where expertise lies in brokering commercial partnerships between brands and sports rights holders. Additionally, Nadeem advocates for gaming as an Autistica Play Ambassador while supporting the charity's gaming strategy for Jingle Jam '23. Advisory contributions are made to Petabyte Esports as a board member, and Nadeem holds investment roles in various companies including Fan Controlled Football, Analog Motion, Voyager CBD, and Nada Inc. Previous entrepreneurial ventures include founding Nadeem Butt Gaming Consultancy Limited and co-founding All Star Gaming Limited and its subsidiary A L Banter Tournaments Limited. Educational background includes studies at Abingdon and Witney College.

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Future Sports Marketing

Future Sports Marketing delivers next generation partnerships between progressive sports properties and ambitious brands seeking to supercharge their hyper-growth aspirations. We help brands harness the power of sport to cut through the noise and build an emotional connection with fans of the world's biggest global sports clubs. ---- Future Sports Marketing is the only sports marketing agency founded by a former Premier League club Chief Commercial Officer. Our team combines the discipline of big brand planning and activation with the access of Premier League insiders. We have led some of the biggest and most innovative marketing and sports organisations winning multiple awards along the way.


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