Marcelo Yoneshima

Marcelo Yoneshima is a seasoned Senior Insight Analyst at FutureBrand since September 2017, specializing in cultural research, brand-customer relationships, product concept ideation, and future scenario envisioning. Prior to this role, Marcelo served as a Brand Strategy and Research Analyst at Narita Design from May 2012 to April 2017, where responsibilities included consumer emotional response analysis, strategic content development, and product ideation for prominent clients such as Ajinomoto and AmBev. Marcelo also has freelance research experience from 2011 in various agencies, conducting qualitative research for brands like Grupo Boticário and Brasil Cacau. Marcelo holds a Bachelor's degree in Advertising from USP - Universidade de São Paulo, obtained in 2010, and completed high school at Colégio Bandeirantes in 2003.