Sophie Cheng

Sophie believes in the power of branding and is passionate about brand consulting. She is dedicated in transforming Chinese brands into the world‘s leading future brands with FutureBrand’s advanced brand management theories and methodology, helping them to create a brighter future and enter into the international market.

Sophie is a specialist in both business management and brand consultancy with expertise in consumer insight, brand assessment and brand strategy. Over the last 14 years' she has worked in many Top 500 Asian companies and world-leading consultancies including Ant Financial, Samsung, China Unicom, China Aviation Life, SKT, Orion, LG Electronics, Hoau, BeautyFarm, Hairology, Yintai, In, BJ Aquarium, Huatai Insurance, Weiying Group, WDM, 360, Luolai, Haisheng, MiSUMi, Shanghai Bank, CaiFuPai.