Product Marketing Specialist

About Us:

Futurex is a leader and innovator in the encryption market, delivering uncompromising enterprise-grade data security solutions. Over 15,000 organizations worldwide trust Futurex to provide groundbreaking hardware security modules, key management servers, and cloud HSM solutions to address mission-critical data encryption and key management needs. Our dynamic team thrives on creativity and collaboration, making us a powerhouse of ideas and solutions.

Role Overview:

We are seeking a talented Product Marketing Specialist to join our Marketing team. As a Product Marketing Specialist at Futurex, this individual will be responsible for the ideation and creation of marketing content and assets. They will work closely with the marketing team and cross-functional teams, including product management, engineering, and sales, to drive the successful promotion of our solutions in the market.

Responsibilities:

·         Collaborate closely with the VP of Marketing and cross-functional teams to develop and deliver a comprehensive product marketing strategy that aligns with overall business goals and objectives.

·         Collaborate with the campaign and demand generation teams to develop aligned and compelling marketing collateral, including product messaging, datasheets, eBooks, website copy, etc.

·         Collaborate with the product management and development teams to understand product features, benefits, and competitive differentiators.

·         Conduct market research to identify target audiences, market trends, and competitive landscape.

·         Develop and implement go-to-market plans for new product launches, ensuring effective communication and market penetration.

·         Collaborate with the sales team to create sales enablement materials and support the sales process.

·         Manage multiple projects simultaneously, delivering high-quality content.