Serena Lau

Serena Lau is an experienced UI/UX designer currently serving as Assistant Manager at FWD Insurance since May 2023. Prior to this role, Serena worked as a Senior UI/UX Designer at GreenTomato from February 2019 to May 2023, where responsibilities included managing projects from inception to launch, particularly in banking products, and collaborating with multidisciplinary teams. Earlier experience includes a position as Senior Digital Designer at 3 Eyes Limited, contributing to projects for renowned brands such as LG and Panasonic, and roles as a Graphic Designer at HKGoodJobs and a UI Designer at TSI 泰聖思信息系統開發有限公司. Serena holds a Higher Diploma in Visual Communication from the Hong Kong Design Institute, acquired between 2012 and 2014. Skills encompass agile methodologies, user-centered design processes, user research, wireframing, and accessibility.