Jorge Andrés R.

Growth UX Lead at Liberty Latin America

Jorge Andrés R. has an extensive work experience in the fields of UX design, photography, and creative direction. Jorge Andrés is currently working at Liberty Latin America as a Growth UX Lead, where they focus on optimizing user experience and driving conversions on e-commerce platforms. Prior to this, they were the Lead UX/Art Director at Más Móvil Panamá, where they developed content strategies and collaborated with UX teams to create user-focused designs. Before that, they worked as a Senior User Experience Designer at Degusta, where they created user-centered deliverables and collaborated with development and analysis teams. Additionally, they have experience in the advertising industry, working as an Art Director at McCann and BBDO. Jorge also has a background in photography, owning their own photography business since 2009.

Jorge Andrés R. attended Lasalle College in 2014, where they obtained a certificate in a Beauty & fashion photography workshop. Prior to that, from 2007 to 2011, they completed their Bachelor's Degree in advertising and graphic design at Universidad Latina de Panamá. In terms of additional certifications, Jorge obtained various certifications in areas such as Design Thinking, User Experience Design, and Web Design for Usability, all from Interaction Design Foundation (IDF). Jorge Andrés also received a Certification of Membership from IDF in 2017. In 2016, Jorge achieved a Certificate of Achievement from Mastered, and in 2015, they obtained an IELTS 7.0 Band Score from the official organization.

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