Eric Alkema

Eric Alkema is an experienced marketing professional with a strong background in digital and brand growth. Currently serving as the Director of Branded Prepaid Growth at Optus since February 2024, Eric previously held key leadership positions at amaysim as Director of Digital & Media and Head of CRM from December 2019 to February 2024. Eric's earlier roles include CRM Manager and Omnichannel Manager at G-Star RAW and E-Commerce Executive at Hunkemöller International BV. Eric began a career in consulting at Q&A Research & Consultancy and worked as a Market Analyst at C1000. Educational qualifications include a Master of Science in Marketing from Vrije Universiteit Amsterdam and a Bachelor's degree in Economics of Commerce from HU University of Applied Sciences Utrecht.