Erica D. Breazeale

Erica D. Breazeale has extensive experience in marketing and brand management across various industries. Erica D. currently holds the position of Director of Channel Marketing at Summer Classics, where they are responsible for driving strategic market share growth across all key channels. Erica D. develops annual channel-based marketing plans, defines customer segmentations, and deploys channel marketing plans to maximize ROI and increase NPS scores.

Prior to their current role, Erica held the same position at Gabby, where they focused on channel marketing strategies. Before that, they served as the Senior Manager of Brand Marketing at Mohawk Industries, where they developed and executed brand positioning and strategy for the PERGO brand. Erica D. also managed product launches and ensured brand integrity across all marketing initiatives.

Erica has also worked as an Independent Consultant at Breaze Marketing and as the Director of Marketing at Theodore Alexander. In these roles, they developed diverse media and marketing plans and managed budgets. Erica D. established goals, measurement reports, and optimized campaigns for optimal brand positioning and growth.

Earlier in their career, Erica served as the Associate Director of Marketing at Currey & Company, where they developed and implemented marketing plans targeting interior designers. Erica D. also worked as the Senior Marketing Manager - Belgard at Oldcastle, where they developed and implemented national integrated marketing and communication plans.

Erica's experience also includes working as a Program Manager - Garden Club at The Home Depot, where they formulated CRM strategies and oversaw the implementation of CRM life stage programs. Erica D. defined and measured ROI for Garden Club programs and tracked KPIs for success.

Additionally, Erica has held the position of Market Manager at Olympus Media LLC, where they managed and grew the client database and maintained customer relationships. Erica D. also worked as the Marketing Manager at Pike Nurseries, where they managed all marketing, advertising, and communication efforts.

Throughout their career, Erica has demonstrated strong leadership and strategic skills, along with the ability to develop and execute effective marketing plans.

Erica D. Breazeale obtained a BA degree in Mass Communications with a focus on Public Relations from Towson University. The specific dates for their education are not available.