Eashen Rhodes

Global Head of Programmatic at GADSME

Eashen Rhodes has extensive work experience in the programmatic advertising industry. Eashen currently serves as the Global Head of Programmatic at GADSME, starting in 2022. Prior to this, they worked as the Head of Programmatic at Admix from 2020 to 2022, where they led the programmatic team and handled various responsibilities such as optimizing the current stack, integrating new partners, and acting as the point of contact for industry relationships.

Before Admix, Eashen was the Programmatic Lead at COPA90 from 2019 to 2020, where they played a key role in building the programmatic ecosystem and assisting the sales and partnerships team. Eashen also worked as a Programmatic Manager for Gameloft from 2018 to 2019, managing programmatic relationships with SSP and DSP integrations for the UK and Nordics.

Prior to their roles in the programmatic advertising industry, Eashen worked as a Programmatic Analyst at MailOnline from 2015 to 2018. During this time, they monitored and optimized RTB bought inventory and maximized yield using analytical techniques.

In addition to their work in programmatic advertising, Eashen has entrepreneurial experience. Eashen founded a clothing brand called The Cabbage Club from 2015 to 2017 and a premium footwear company called Costa del Sole from 2014 to 2015. Both ventures involved sourcing and promoting products using various platforms.

Eashen's early work experience includes a brief work experience at DDB in 2010.

Eashen Rhodes attended St Albans School from 2005 to 2010, but no specific degree or field of study is mentioned. Later, from 2011 to 2015, they pursued a Master of Engineering (MEng) degree in Mechanical Engineering at the University of Birmingham.

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Timeline

  • Global Head of Programmatic

    October, 2022 - present