Renata Albuquerque Saad

Renata Albuquerque Saad currently serves as Head of Communication/Marketing & Customer Relationship at Gafisa, where responsibilities include implementing high-standard strategies in communication and CRM. Previously, Renata was Head of Marketing Communications at Tok&Stok, overseeing a large team and managing brand positioning, marketing execution, and strategic planning. Renata also held the role of Senior Marketing Communications Manager at Iguatemi Empresa de Shopping Centers, leading the corporate marketing strategy for multiple shopping centers and managing significant teams. Renata's academic background includes a Master's degree in Marketing from Universitat Autònoma de Barcelona and a Bachelor's degree in Business Administration from Mackenzie University.