Santiago Barrios Sarmiento

Santiago Barrios is a data and analytics professional with extensive experience in marketing mix modeling, data analysis, project management, client relationship management, and team leadership. With a background in statistics, econometrics, and economics, Santiago has worked at Gain Theory, GroupM, and IPG Mediabrands, focusing on global and regional projects in LATAM and the US. Santiago is skilled in strategic lead generation, product innovation, and market strategy, showcasing a strong track record in driving business development and forming high-performing teams.