Katherine Schulte

Katherine Schulte has a diverse work experience spanning several companies and roles.

Katherine currently works as a Digital Marketing Manager at Gainsight, where they are responsible for owned digital marketing efforts, including paid social, paid search, SEO, and site campaigns. Their role involves driving demand through digital campaigns and continuously finding creative ways to increase traffic, leads, conversion, and engagement. Katherine also holds the same position at inSided by Gainsight, where they focus on owning and managing digital marketing efforts.

Prior to their current roles, Katherine worked at Dynata as a Global Digital Marketing Manager. In this role, they executed and optimized social media and content campaigns for both organic and paid social media. Katherine leveraged paid social media platforms, particularly LinkedIn Sponsored Updates, to build thought leadership, drive engagement, and create demand and pipeline. Katherine also planned and executed various digital marketing strategies, including SEO/SEM, marketing database, email, and display advertising campaigns.

Before Dynata, Katherine gained experience at The Weinberg Group and Aloovi as a Marketing Intern and Marketing and Sales Intern, respectively. Katherine also worked as a Marketing Associate at Naveen Jindal School of Management, UT Dallas, where they contributed to marketing initiatives.

Katherine's early work experience includes a role as an Accounts Payable Manager at Sunlight Exploration Inc. and a Sales Associate at United Supermarket.

Overall, Katherine Schulte has demonstrated their expertise in digital marketing, specifically in managing digital campaigns and leveraging social media platforms to drive engagement and demand. Katherine has also gained experience in various marketing roles and industries throughout their career.

Katherine Schulte completed their education with a Master of Science degree in Marketing from The University of Texas at Dallas from 2017 to 2019. Prior to that, they obtained a Bachelor's degree in Finance, General from West Texas A&M University from 2013 to 2015. Additionally, Katherine has obtained several certifications including a Brightedge Professional Certification from BrightEdge in February 2023, a Demandbase One Foundations certification from Demandbase in July 2021, a Playbook Basics Certified certification from Drift in May 2021, a Google Analytics certification from Google in July 2018, and a Google Adwords certification from Google in May 2018.