Chakib Heraoua

Chakib Heraoua is a seasoned professional currently serving as the Lead Data and Analytics at Groupe Galeries Lafayette since September 2022, focusing on web data collection and data analysis within the e-commerce sector. Responsibilities include managing tagging plans, ensuring database quality, conducting customer behavior analysis, and developing automated dashboards. In addition, Chakib has experience as a Digital Strategy Consultant since April 2020 and previously worked as a Digital Marketing Consultant at Angulaire and as a Laboratory Monitor at FabLab. Educational qualifications include a Master's degree in Organizational Communication and Digital Innovation and a Bachelor's degree in Communication and Media Studies from Université de Rennes I.