Wes Yeo

Wes Yeo currently serves as Senior Manager of Analytics at GameChanger, beginning in October 2023. Prior to this role, Wes was Head of Data at ConvertKit from August 2020 to October 2023, overseeing data engineering and analytics initiatives. Wes has held several key positions in analytics and marketing, including Director of Marketing Analytics at Sunrise Senior Living and Sr. Director of Digital and Marketing Analytics at Hilton. Additionally, Wes contributed as Sr. Director of Analytics and Customer Retention at Monumental Sports & Entertainment and held various roles in marketing analytics at Ancestry, Square, DICK'S Sporting Goods, and StubHub. Wes's educational background includes an MBA from the University of Virginia Darden School of Business and a BA in Public Policy from Stanford University.