Prakriti Sharma

Prakriti Sharma has extensive experience in marketing and user growth, currently serving in a dual role as a Marketing and User Growth professional at Games24x7 since December 2021 and as the Founder of Umbrella Trips since July 2022. Prakriti's expertise includes marketing strategy, product innovation, user acquisition, and organic growth. Prior experience includes a tenure as Marketing Manager at ZestMoney, where significant contributions were made to growth and brand initiatives, and as a Senior Marketing Analytics Specialist at Gartner, focusing on digital marketing and data analytics. Additionally, a background in consulting across 18 startups and SMEs showcases proficiency in various marketing domains. Prakriti's educational qualifications include a Post Graduate Program in Management from the Indian School of Business, an Executive Education Program in Digital Marketing Strategies from Northwestern University's Kellogg School of Management, and a Bachelor's Degree in Physical Sciences from Delhi University.