Emma Asha is a Project Manager for GBB Venture since April 2018, focusing on shaping the future of Saudi Arabia through PIF Projects and facilitating collaboration among various stakeholders in alignment with Vision 2030. Prior to this role, Emma held a position as a Business Executive with a strong background in sales, business development, and customer relationship management within the events service industry. Emma's earlier experience at IDE Consulting Services Pvt Ltd. included roles as a Sr Research Executive, leading market studies and client analysis across regions such as Africa, the Middle East, India, and Asia, as well as serving as a List Research Analyst. Emma holds a Bachelor of Science degree in Physics, Mathematics, and Computer Science from Bangalore University.