GCH Hotel Group
Joachim Heckenroth is a Corporate Director Food & Beverage at GCH Hotel Group. Joachim is responsible for developing strategies and executing activities to drive financial results, ensuring guest satisfaction, and enhancing food & beverage products and services for all affiliated brands. Joachim works closely with the Area Vice Presidents and other business-related departments, maintaining updated SOPs, monitoring overall performance, and providing leadership and knowledge architecture to all hotels. Joachim also represents GCH Hotel Group in meetings, develops strategic relationships with suppliers/vendors, and coordinates all F&B communications within the hotels. Joachim reports directly to the CEO.
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GCH Hotel Group
GCH Hotel Group is one of the leading hotel management companies in Germany. With currently over 120 hotels in its portfolio, the GCH Hotel Group is one of the leading hotel management companies in Germany. The Berlin-based hotel group manages and operates around 80 hotels in Germany and Austria. In addition, the company provides its expertise and services to currently 40 hotels across Europe. Thus, GCH has more than 15,000 hotel rooms and annually accommodates over three million guests. In addition to well-known franchise brands such as Wyndham, TRYP by Wyndham, Radisson Blu, Best Western, Mercure, ibis, ibis Styles, Crowne Plaza, Holiday Inn and Hilton, the hotels are also positioned and marketed as white labels. The company's scope of operations includes general hotel management, sales & marketing, e-commerce, revenue management, controlling, business development, IT support and service, as well as financial services.