Lance Tyler

Senior Vice President, Marketing and Sales at Gelesis

Lance Tyler has extensive experience in the biopharma industry, starting their career at Pfizer and later moving on to Boehringer Ingelheim, PureTech Health, and Gelesis. At Gelesis, they served as the Senior Vice President of Marketing and Sales, where they developed a digital health forward Go-to-Market strategy for the launch of Plenity and built a commercial organization to support its telehealth launch. At PureTech Health, as the Vice President of Commercial Strategy, they developed the Go to Market Strategy Framework and led the commercial evaluation of various programs. During their tenure at Boehringer Ingelheim, Lance held the position of Executive Director of Customer Engagement and Established Brands, where they achieved peak market shares and profitability for brands and led various initiatives, including the launch of new products and the modernization of customer engagement. Early in their career at Pfizer, Lance gained valuable experience in sales and marketing analytics before transitioning to brand management for the launch of Viagra.

Lance Tyler pursued their education at Rochester Institute of Technology, where they first earned a Bachelor's of Science degree in Biology from 1986 to 1990. Lance continued their academic journey at the same institution and successfully completed an MBA degree with a specialization in Marketing from 1990 to 1992.

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Timeline

  • Senior Vice President, Marketing and Sales

    April, 2018 - present

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