Kunal Shah is a seasoned professional with extensive experience in CRM and data management across various organizations. Currently serving as CRM Director at Watches of Switzerland Group PLC, Kunal previously held key positions including Director of CRM at The Salvation Army and Director of Data Strategy and Information Management at Asia Society. Expertise includes managing multiple CRM and data systems such as Salesforce, Marketing Cloud, and Raiser's Edge, alongside a rich background in training staff and optimizing database integrity. Educational qualifications include a Master's degree in Technology Management from NYU Tandon School of Engineering and a business analytics credential from The Wharton School. Kunal's entrepreneurial spirit is exemplified by founding Enjoy Cricket, showcasing leadership in both the non-profit and corporate sectors.