Amy Chen

Amy Chen is a seasoned marketing professional with extensive experience in brand management and digital campaigns, particularly in the consumer goods and cosmetics sectors. Currently serving as the Global Senior Brand Experience Manager for Häagen-Dazs at General Mills, Amy has held various strategic roles within the company focusing on brand experience. Prior to this, Amy contributed to the Pierre Fabre Group, leading digital and PR initiatives for multiple skincare brands in the ASEAN region, and served as a Product Manager. Earlier professional experience includes marketing and PR leadership roles at For Beloved One and account management at Leo Burnett for notable clients. Amy holds a Bachelor of Science in Graphic Design and Japanese from the University of Wisconsin-Madison and has completed an Executive Education program in Business Analytics at The Wharton School.