Justin Byrne

Strategic Category & Revenue Manager at General Mills

Justin Byrne possesses extensive experience in strategic category management and business development across various prominent companies. At General Mills, Justin serves as a Strategic Category & Revenue Manager. Previous roles include National Account Manager, Head of Category Development, and Senior Category Manager at Simplot Australia Pty Ltd. At L'Oréal, Justin held the positions of Retail Category Development Leader and Senior Category Manager. Justin's career also includes significant roles at Lion, including Business Development Manager and National Key Account Manager, as well as various positions at Unilever, such as Regional Shopper Insight Manager and Regional Category Operations Manager for Asia, Africa, Middle East, Turkey, Central, and Eastern Europe.

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